This summer, visitors and localsalike can share their love for the Cowboy State with the Fly Your WY program. Travelers and Wyomingites are encouraged to show off Wyoming’s hidden gems, local shops and iconic destinations using the free That’s WY flag.
Senior director of brand strategy for the Wyoming Office of Tourism Michell Howard says the promotion had a great success last year allowing visitors and residents to explore interesting places throughout the state while sharing their experiences with a wide audience. Last year, the Fly Your WY program saw 5.1 million Instagram impressions.
To participate in this summer’s campaign, visitors and locals can pick up a flag from distribution points around the state, snap a photo with the flag at your favorite locations, and Post the photos to Instagram and Facebook. Users who use the hashtag when sharing photos will have opportunities to win weekly prizes and qualify for other prizes from the Wyoming Office of Tourism.