Organizers of a new conservation event in Jackson Hole that has been partially funded by the Jackson Hole Travel and Tourism Board have announced its new name. “SHIFT” is to be a conservation festival broadly focusing on those things that are the root causes of the environment’s current state of affairs. Event Director Christian Beckwith explains it is the organizers’ goal to benefit the community in ways that honor our ecosystem and leverage Jackson’s conservation heritage into global solutions for the 21st century. At the same time, Beckwith explains that the event is still in its infancy and organizers are engaging multiple conservation communities within the valley to help create better definition for the October event. Quoting Beckwith, “We need to develop items as basic as our focus and mission statement, as well as brand-building essentials: a logo, a website, our social channels.” Beckwith adds that the plan is to start with Aldo Leopold’s definition of conservation as a state of harmony between men and land, and building the event from there.