In response to the increased traffic congestion on Snow King Avenue at mid day, the Town of Jackson is currently searching for a traffic control firm to provide professional traffic direction personnel along Snow King Avenue from West Jackson to the Rodeo Grounds. The Wyoming Department of Transportation’s reconstruction of the 5-way intersection at the Pearl and Flat Creek intersection with Broadway has caused traffic to be constricted on Broadway and be stop and slow there daily. Lieutenant Cole Nethercott says many in the community have taken to Snow King Avenue in attempts to avoid the problem, but it too becomes gridlocked. Nethercott says the congestion has now expanded to during lunchtime and late afternoon. He says it started out just during commuting hours during in the evening, but now the town is finding it is seeing extensive back-ups during all periods of the day including lunch hours, mornings and evenings. He says it is taking a lot of the resources of the police department and public works to direct traffic during those times. That, Nethercott says, limits the ability to respond to other calls for service. Consequently, he says the town is now looking to seek a traffic control firm to provide professional traffic direction along Snow King from 11:00 am through 6:30 pm weekdays until the construction on Broadway is completed.