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Independence Day Holiday Tourism Solid

Golightly

While no hard, fast figures are available for business in Jackson Hole over the long Independence Day holiday last week, Chamber Director Jeff Golightly says he has heard positive observations from various businesses throughout town who believe their patronage was up this year over recent years. Golightly says there will not be any accurate data available until the sales tax receipts come back in but anecdotally in speaking with a lot of business leaders in tourism, the chamber is anticipating that the results are going to be positive and that the community did have an increase and had stronger numbers here in the beginning of July. Golightly says there are probably several factors leading to the increasing numbers including the partnership between the State of Wyoming, the Travel and Tourism Board here, Jackson Hole Air, and the message provided by marketing being done by private businesses.  He says there has been a much more concerted effort to try to work together that he believes is helping drive the destination.  Golightly says, “Even if the lodging tax can’t help promote directly into summer, the branding that they are doing in the shoulder and off-seasons I think can be a rising tide.”  Golightly says at the same time, the rebound nationally that is clearly occurring now cannot be discounted as a contributor to the upturn.

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