It is not unusual to hear complaints from bicyclists about their rights on the road not being respected. However, the Town of Jackson and Jackson Police Department have been fielding complaints about cyclists disregarding traffic signs – like stop signs – and other traffic rules. Lieutenant Cole Nethercott says in light of this, the police department will be making bicycle safety a priority in the coming weeks. He says it will begin with an educational effort to try to gain voluntary compliance. That will include a media campaign including Friends of Pathways’ social media connections. After that, he says formal warnings and citations handed out by police officers is another possibility if necessary. Nethercott reminds bicyclists that they must follow all of the traffic rules that apply to motor vehicles including a town ordinance town requiring lights to the front and rear of all bicycles being operated during hours of darkness.