As air service to Jackson Hole continues to grow, a group of citizens in Ketchum, Idaho are campaigning for a 1% increase to the local option tax there to seek funds to promote air service in their community. Having failed previously, the ballot measure will go before city voters again in the November election. The group, called the “Ketchum Tourism and Jobs Initiative,” says air service plays a pivotal role in increasing tourist visits to the valley. The proceeds from the proposed tax would be used to market direct flights to Sun Valley and to help in contracting additional non-stop flights to Ketchum. The measure was on the ballot last November in Sun Valley, Ketchum and Hailey, and while it passed in Sun Valley, it fell short in Ketchum and Hailey.