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Contract Inked For Local Tourism Research

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The Jackson Hole Travel and Tourism Joint Powers Board last week approved a contract with a Denver company to plan and implement a destination travel research program for its tourism‐dependent businesses and public sector associations.  The company, DestiMetrics Resort Intelligence explains that the results will allow these interests to better anticipate business, more effectively market and sell, and to better anticipate and accommodate operational considerations related to destination tourism in Teton County.  Some of the elements of the study will include such things as a reservation activity outlook, multi-destination comparison, daily occupancy reports, report for Retailers, and market trend intelligence.  The organization already has conducted such research for such mountain resorts as Aspen, Breckenridge, Keystone, Mammoth Lakes and Park City.  The project, which will be launched in September, cost of $33-thousand will be funded cooperatively through the Travel and Tourism Bureau, Jackson Hole Mountain Resort, Central Reservations, the Jackson Hole Chamber of Commerce and Jackson Hole Air.

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