The Wyoming Office of Tourism won a Mercury Award for “Best Digital Campaign” at the U.S. Travel Association’s 2013 Educational Seminar for Tourism Organizations (ESTO). The award, announced the evening of August 20, recognizes the office’s innovative use of digital tools to provide visitors with a simpler, more immersive and engaging representation of what a Wyoming winter visit is all about. The integrated marketing campaign consisted of digital banner ads, mobile ads and a Winter View Book microsite that utilized a new scrolling technology. As a result of the campaign, skier visits at Jackson Hole Mountain Resort set a record for the 2012/2013 winter season, exceeding 500,000 guests for the first time. Winter enplanements to the state were at their second highest level on record, experiencing an 11 percent spike at the Jackson Hole Airport alone.