Jackson Hole last night hosted a PR event in New York City to educate reporters and writers about the winter opportunities available in the valley – that event funded by monies raised by the valley’s lodging tax. Jackson Hole Travel & Tourism Board Marketing and Administrative Coordinator Kate Sollitt explains the event previously had been funded by the state, but fell victim to budget cuts. The marketing focus is that the valley has more to offer than only skiing during the winter. She says that has been the focus of the valley’s campaign since last year. She explains, “What we are showing is that there are so many options and so much variety of activities to participate in while you are visiting Jackson Hole.” Sollitt says one of the methods being used to convey the message to the public is a promotion called (hashtag)# Jackson Hole encouraging the public to post photos of their good times here through Instagram. She points out that the photos are of real people who are experiencing real enjoyment in the winter in Jackson Hole – not actors being staged by an ad agency. She says people love to share their experiences while others who view the photos through instagram live vicariously through the Jackson Hole visitors posting them and then also want to have the experiences themselves. Sollitt says the valley’s agency, Cactus Communication, is offering a workshop next month to show how to take advantage of the marketing and tie into Instagram; and implement new marketing strategies utilizing the social media.