Home » Jackson Hole »State of Wyoming »Teton County »Town of Jackson » Currently Reading:

JHTTB Stages PR Event In New York

September 26, 2013 Jackson Hole, State of Wyoming, Teton County, Town of Jackson No Comments
4JH

Jackson Hole last night hosted a PR event in New York City to educate reporters and writers about the winter opportunities available in the valley – that event funded by monies raised by the valley’s lodging tax.  Jackson Hole Travel & Tourism Board Marketing and Administrative Coordinator Kate Sollitt explains the event previously had been funded by the state, but fell victim to budget cuts.  The marketing focus is that the valley has more to offer than only skiing during the winter.  She says that has been the focus of the valley’s campaign since last year.  She explains, “What we are showing is that there are so many options and so much variety of activities to participate in while you are visiting Jackson Hole.”  Sollitt says one of the methods being used to convey the message to the public is a promotion called (hashtag)# Jackson Hole encouraging the public to post photos of their good times here through Instagram.  She points out that the photos are of real people who are experiencing real enjoyment in the winter in Jackson Hole – not actors being staged by an ad agency.  She says people love to share their experiences while others who view the photos through instagram live vicariously through the Jackson Hole visitors posting them and then also want to have the experiences themselves. Sollitt says the valley’s agency, Cactus Communication, is offering a workshop next month to show how to take advantage of the marketing and tie into Instagram; and implement new marketing strategies utilizing the social media.

Comment on this Article:

LOST CREEK RANCH AND SPA WEBCAM

Quake List

Archive

Weather Alerts

Wyoming News

  • Know how to defend yourself from a bear attack - April 24, 2014
    I hope you know what to do to avoid having a bad encounter with a bear. But do you know what to do if an encounter is unavoidable? If you’re wandering around the woods, doing everything you should do to keep from startling a bear, chances are you won’t see one. But even the best […]
  • Rep. Lummis Announces Re-Election Bid - April 23, 2014
    U.S. Representative Cynthia Lummis announced her re-election bid on Wednesday in Cheyenne. Lummis said she wants a fourth term representing Wyoming in Congress so she can work to reduce the federal government’s role in the Cowboy State. “The federal government cannot do better for Wyoming, than Wyoming can do for itself,” Lummis said. “So part […]
  • Wyoming Veterans Asked to Complete Survey - April 23, 2014
    Wyoming veterans and family members are encouraged to complete a short online survey regarding Wyoming veteran benefits and services, which is located at https://www.surveymonkey.com/s/WYOVET2014. The Wyoming Veterans Commission is updating their strategic plan and surveying Wyoming veterans and family members is an important part of that process. The survey, which only takes a few minutes to complete, is focused on […]
  • Wyoming Head Coach Recaps Spring Football Practice [AUDIO] - April 23, 2014
    The Wyoming Cowboys wrapped up spring practice last Saturday afternoon in Laramie.  And if you asked head coach Craig Bohl, he would tell you he wants 15 more practices this spring.  That’s not because of poor practicing by the Cowboys, but more so that he can get to know his team even better and get […]