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Radio Advertising 101

Radio Advertising 101
WHY ADVERTISE?
Advertising creates store traffic.
Advertising attracts new customers.
Advertising boosts and maintains moral.
Advertising is an investment in success.
Advertising encourages repeat business.
Advertising generates continuous business.
Advertising keeps your business top-of-mind.
Advertising keeps you in the competitive race.
Advertising gives your business a successful image.
Businesses that succeed are usually strong, steady advertisers.
WHY RADIO?
Radio can reach on-the-go consumers!
Radio allows you to establish a special relationship with consumers.
Radio can cost-effectively break through the lines of media bombardment.
Radio’s on-location remote broadcasts are both powerful and profitable.
Radio’s unique, specialized formats allow you to target your best prospects.
Radio reaches prospects closest to the point of purchase.
Radio can bridge the gaps left by other media options.
Radio provides unique specialized on-air promotions.
Radio is king for establishing top-of-mind-awareness.
Radio can influence new markets and prospects.
Radio can complement other advertising platforms.
Radio’s listenership remains strong, while time spent with other media declines.
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