Rice Named As State Winter Ambassador

Travis-RiceThe Wyoming Office of Tourism has announced that has partnered with Jackson Hole native and professional snowboarder Travis Rice to promote and inspire vacationing in Wyoming this winter. As the official guide and outfitter of Wyoming for winter, Rice will be featured on the Wyoming Office of Tourism’s winter site, advertising and social media channels. Rice is considered one of the most influential and talented athletes in snow sports today. He co-founded Wyoming-based Brain Farm Digital Cinema with business partner Curt Morgan, and together they are responsible for some of the highest grossing and most popular snowboard films today. State Tourism Director Dianne Shober says, “Rice is extremely passionate about the state of Wyoming and brings that passion and authenticity to inspire folks to experience a winter in Wyoming.”

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