The Wyoming Business Council has money available to help businesses attend industry trade shows regionally and nationally.
Trade shows are designed to boost sales, broaden export opportunities and spread brand awareness for small businesses.
The Business Council, the state’s economic development agency, helps Wyoming businesses by offering the Trade Show Incentive Grant to a broad range of qualifying companies. The agency focuses on a core set of advanced industries, including advanced manufacturing, energy and natural resource technologies, information technology and data, research and development, advanced engineering, outdoor products, agricultural technology and food products.
Businesses with products made in Wyoming attended 31 different shows between July 2015 and June 2016. These 27 different Wyoming businesses reported about $1.37 million in sales with total trade show awards of $46,000.
Past shows included the Fly Fishing Show in Denver; ABC Kids Expo in Las Vegas, Nevada; Academy Awards Gift Suite in Los Angeles; Global Pet Show in Orlando; International Sportsmen’s Expo in Denver and Scottsdale; Oasis Gift Show in Phoenix; Progreen in Denver; Rocky Mountain Gift Show in Denver; Western Design Show in Jackson; and, ISPO in Munich Germany.
The Trade Show Incentive Grant reimburses companies up to 50 percent of approved expenses to attend a show. Reimbursement options include event and booth fees, transportation costs and pre-approved event-specific marketing materials. This money is limited.
Registration procedures for trade shows require advance planning by the businesses. The Trade Show Incentive Grant program was designed to be flexible and allow companies the opportunity to apply up to one year prior to the first day of an event and as few as 60 days prior to a show’s start.
“This grant is welcomed support to many Wyoming companies. Some could not attend these shows without this assistance, and they greatly appreciate the opportunity,” Business Development Coordinator Terri Barr said. “Applicants attend both wholesale and retail shows. As long as the show has a regional, national or international audience, we will consider the application.”