Feds invest in tourism marketing campaign in Wyoming


Today, U.S. Secretary of Commerce Gina Raimondo announced that the Department’s Economic Development Administration (EDA) is awarding a $2.5 million CARES Act Recovery Assistance grant to the Wyoming Office of Tourism, Cheyenne, Wyoming, to create a statewide tourism marketing campaign. This EDA grant, to be matched with $625,000 in local investment, is expected to retain 878 jobs.


“President Biden is committed to getting our tourism sector back up to speed and Americans back to work,” said Secretary of Commerce Gina Raimondo. “This EDA investment in the Wyoming Office of Tourism will aid in the reopening of Wyoming’s tourism economy, as well retain critical tourism, hospitality, and manufacturing jobs in the state.”


“The Economic Development Administration plays an important role in supporting community-led economic development strategies designed to boost coronavirus recovery and response efforts,” said Dennis Alvord, Acting Assistant Secretary of Commerce for Economic Development. “The statewide tourism marketing campaign will support the That’s WY Recovery project, which is expected to spur statewide economic recovery and resiliency, and increase tourism and visitor spending in the state.”


This project is funded under the Coronavirus Aid, Relief, and Economic Security (CARES) Act (Public Law 116-136), which provided EDA with $1.5 billion for economic assistance programs to help communities prevent, prepare for, and respond to coronavirus. EDA CARES Act Recovery Assistance, which is being administered under the authority of the bureau’s flexible Economic Adjustment Assistance (EAA) program, provides a wide range of financial assistance to eligible communities and regions as they respond to and recover from the impacts of the coronavirus pandemic.


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