Shopping local supports small town values

With Thanksgiving behind us now, shopping for Christmas gifts is beginning in earnest. Wyoming shoppers choosing to buy gifts at local mom-and-pop stores this holiday season can sample cookies with Mrs. Claus and refuel at Santa’s Saloon, and kids can send letters to the jolly old elf via Pony Express riders.

Most of the money shoppers spend at corporate chains ends up out of state, but Trey Sherwood with Laramie Main Street Alliance says when people buy local, they support their neighbors, and 68 cents of every dollar stays in the community.

“And it turns into payroll for local jobs, and it turns into support for our little-league teams, because small businesses are often the sponsors for our youth sports.”


Britney Magleby of the Jackson Hole Chamber of Commerce agrees, saying, “Shopping local in Jackson supports individuals and families that we see every day; it gives back to our community and nonprofits; it protects the environment we love.” Additionally in Jackson, Winter Windfall, running from now until December 18th, incentivizes shopping local in participating locations by awarding 20 shoppers with prizes of $400 each. Additionally, Santa and carolers will add to the small-town Christmas spirit by making appearances on Town Square and to nearby shops, while two local vendors will feature crafts, drinks, or treats each week.

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