The Jackson Hole Travel and Tourism Board has released its annual report for fiscal year 2021, running from July 1st, 2020, through June 30th, 2021. The report contains information on lodging tax revenue and spending, marketing and campaigns, hotel occupancy, national park visitation and airport stats by season.
According to the report, from June 2020 to July 2021, a total of $6,884,687 in Lodging Taxes funded the town and county and the board. In fiscal year 2021, the town and county received $2,753,875 from the lodging tax and the Travel and Tourism Board received $4,130,812. According to the report, the board spent 47% of the total funds, or $1,947,350, on destination marketing/paid media.
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