Western States Join in Tourism Pact

 South Dakota and Wyoming have joined forces to promote travel to their states with the Black to Yellow tourism campaign. Running through this month, the campaign seeks to entice travelers to hit the road, traversing the scenic routes that wind from South Dakota’s majestic Badlands National Park to Wyoming’s iconic Yellowstone National Park. South Dakota’s Governor Kristi Noem says the partnership with the Wyoming Office of Tourism will help expand the message and attract adventurers looking to explore the beauty of America’s most treasured landmarks.Wyoming’s Governor Mark Gordon adds that Wyoming and South Dakota’s new road trip campaign will truly showcase the pioneering spirit, a rich history, and western hospitality both states have to offer. To help travelers plan their trip, the states have put together itineraries that explore their most well-known attractions and lesser-known gems. From taking in quirky roadside stops, like South Dakota’s Wall Drug and national treasures like Wyoming’s Devils Tower, to exploring the scenery of Bighorn Canyon National Recreation Area and Badlands National Park, travelers can expect to encounter the beauty of the states’ wide-open spaces, unparalleled wildlife viewing and the freedom of the open road. Information about the promotion and the suggested itineraries may be found online at blacktoyellow.com

 

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