White Pine Resort Debuts New Brand for 2025-2026 Ski Season

White Pine Resort in Pinedale, Wyoming, has refreshed its look with a new logo, merchandise line, and user-friendly website, gearing up for a tentative December 12th opening. This update enhances the family-oriented experience at one of Wyoming’s oldest ski areas.

Revamped Branding Honors Heritage

The new logo features a straightforward style that pays homage to White Pine’s long-standing role in Sublette County skiing. It emphasizes the welcoming atmosphere for families and visitors, appearing on trail signs, materials, and apparel. One shirt honors Sunny Korfanta, whose vision shaped local skiing.

Updated shirts and sweatshirts capture the resort’s spirit, blending tradition with modern appeal.

Enhanced Website Improves Planning And Mobile-Friendly Navigation

The revamped site offers clearer access on phones and tablets, simplifying trip planning for lessons, tickets, and events. Online booking tools roll out through January with new tech systems.

Fresh Tracks Thursday and Operating Schedule

Open Thursday–Sunday, 9:00 a.m.–4:00 p.m., plus Monday holidays. Thursdays highlight potential fresh snow after mid-week rest, earning the “Fresh Tracks Thursday” name.

About White Pine Resort

A Family-Friendly Wyoming Gem

Just 10 miles from Pinedale, White Pine offers Alpine and Nordic trails, ski school, and terrain for all levels amid Wind River Range views. Committed to community, it fosters Wyoming’s next skiers. Visit whitepineresort.com for details.

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