State Markets Winter Activities Here

With ski season about one week away now in Jackson Hole, it is hoped the efforts by the state will help drive skiers from around the country to the hills for the holiday weekend and the weeks of the winter season beyond.  Once again this year, Deputy Travel Director Alan Dubberly says the winter marketing is focused on online efforts.  He says sites being used include Expedia, Frommers, On The Snow, Orbits, Trip Advisor, and Weather.com.  He says that enables the commission to get immediate response when there’s a snowstorm over the ski areas.  While the travel commission marketing promotes the entire state, Dubberly admits Jackson Hole provides a bit of a focal point for winter activities.  He says like last year, there is a big push on snowboarders and skiers this year, but there is also attention being given to snowmobiling which includes areas like the Continental Divide Snowmobile Trail, the Big Horn Mountains, the Snowy Range, the Wyoming Range and areas like that.  However, a majority of the dollars are being spent on markets that can benefit from the direct flights into Jackson from Atlanta, Boston, Chicago, Newark, Denver, Los Angeles, and Minneapolis.  Dubberly says even though funding for state programs has been tight, the Travel Commission has worked hard to assure the marketing portion of the budget was not touched in the cut-backs, an what is happening in the marketing efforts has not changed over the years.